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How Powerful is Your Domain Name?
Insight into the elements that make your domain
more than just a name.
Summary: Your domain name or website address is the core of your online
brand but did you know it could also be a driver of traffic to your
site and a factor in the SEO ranking your site achieves through the
search engines. In choosing your domain name, there are several
'strategies' to consider. Here are some examples of how big companies
have made their domain more powerful.
Use this information to strenghten the domain that you have now. It is
very simple to do and can increase your sales.
Quicklinks
Video Tutorial A fast and easy way to find
a domain name
Register
a domain cheap
Full Article
When most small business owners register their first domain, they
consider finding something that is catchy, something easy to remember
and something that related to the topic they intend to devote their
site to...but at this point in the process, many don't consider the
power that the domain name could have on the traffic their site
generates.
A domain name is so much more than the address for your website - it
has the ability to greatly influence the amount of traffic that comes
to your site. This happens both through direct type-ins and natural
search (i.e. searches from engines like Google or Yahoo!).
Larger organizations take advantage of website forwarding (a service
that allows you to forward any domain that you have registered to any
of your other domains). By doing this, they have made their domain name
more powerful, and they have ensured that potential customers who
intended to arrive at their website - actually get there. This
'strategy' is so easy to implement, that a business of any size can
benefit from it. Here are some examples of ways that large companies
have increased the power (and reach) of their domain names:
Register additional TLD's (extensions) of your existing domain name
such as .net, .biz, .org. Try typing in www.microsoft.net and you'll
find it goes directly to www.microsoft.com (their primary site).
Register common misspellings or typing mistakes that potential visitors
could make when typing your domain name into their web browser. If you
type www.amazn.com guess where it goes - directly to www.amazon.com, of
course.
Register names that sound similar or look similar to yours. For
example, if you type www.9west.com into your browser, you'll be taken
to www.ninewest.com (the correct way to spell the company's name). Some
other examples are www.del.com and www.homedepo.com which take visitors
to www.dell.com and www.homedepot.com respectively.
This one is particularly good if you do business in other languages -
register your name in another language. The most common example of this
one is www.zapatos.com which will take visitors to the www.shoes.com
website.
Register names that describe your business or your products. Here's a
great example - try typing www.books.com. You'll notice the site is the
exact replica of that found at Barnes and Noble's site (which is
www.barnesandnoble.com)
One closing thought - the search engines also give extra points for the
additional domains that point to the same site. So, by employing this
simple strategy, you may just get the extra benefit of increased search
engine rankings too.
Quicklinks
Video Tutorial A fast and easy way to find
a domain name
Register
a domain cheap
.
Free eBook "Starting Your Drop Shipping Business A - Z"
If you are interested in starting a business on the web, or are running a business now, you are invited to read and download this 60 page plus eBook on Drop Shipping. For more information about it and how to download it free, go to Starting Your Drop Shipping Business A - Z
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