How To Use Business Cards Effectively To Brand And Make Sales
Business cards can be one of the best branding and sales tools that you have. If you have a business on the internet, giving away business cards will help you build it quickly.
Business cards are very inexpensive. So give them away as fast as you can. Spread them far and wide.
Business cards do not make money in your pocket. You have to give them out and you have to give them out like candy.
Start your branding and sales campaign with a well designed card.
Forget a lot of color. Use every bit of the card for information. Print them front and back.
The front of the card should have your contact information tastefully laid out. You are somewhat limited here because of tradition as to what information should be provided and where it should be on the card.
But the back of the card is free to be used for your special message.
This is what the front and back of our business card looks like.
On the back side of the card we offer a discount.
Please note that our card is actually black and white. We had to put color into these images so that they show better on this web page.
The discount offer does a few things for us.
First, it encourages people to put the card in their rolodex. Why? The card has value. It is worth money. It may be useful later.
Second, it prompts people to visit our web site. Some of them buy in the short term. More buy in the long term. In short, it makes money for us. (And by the way, the discount code shown on the image is good. You can use it at Unique Handmade Gifts)
Third, it gives us a way to reward other people for spreading our business card around. And the more it is spread around, the more people visit our site and the more money we make.
Notice the discount code Webster1. That discount code is also a tracking code that relates to a specific person, who, for the sake of this article, we shall call "Card Distributor".
When a customer buys something through the Unique Handmade Gifts web site and enters the discount code Webster1, we know that the sale was made because of a business card that they got from "Card Distributor".
And by special agreement with "Card Distributor", we pay her 10% of the sales made to anyone using the discount code Webster1.
We print 500 business cards to get her started.
She gives them to her friends, people at her child's school, the horse farm, and at work.
We encourage her to go to places that people gather and give out as many cards out as possible.
She places free advertisements on Craigslist and includes the discount code. See Selling On Craigslist
She adds the discount code to her emails.
And she uses it on Facebook.
If you have an offline business, you too can increase your sales by adding a discount offer to your business card.
The people at Yahoo Stores know the power of discount codes. They have a complete system that supports online ordering with discount codes.
This is one of the reasons that we recommend Yahoo stores as much as we do. The discount code system is one of those little added features that help you develop your business.
Information about Yahoo Stores is here. Yahoo Store
And if you would like your own discount code to make money part time, go to Business Card Distributor
