Five Marketing strategies anyone can use to make money with information products
Any business can create an information product.
It can be as simple as instructions on how to use a piece of equipment or to cook something.
If you don't have an information product yet, now is the time to focus on creating one.
Why?
Here are five strategies for how you can use your own information product to create a steady income stream.
Strategy #1: Become an expert. Nothing moves you into expert status faster than an information product. The reason is simple. You're an author and an author is an authority.
Once prospective clients find out you're an author, they immediately believe you're worth more and are more likely to buy your products and services.
You don't even have to wait until you have your product to say you're an author. You can start adding, "Author of the soon to be released Book A-Z on ABC" to your email signature and other marketing materials. This WILL get you more business and instant prestige!
Strategy #: 2 Give away your product. This sounds like a backwards way to make more, but it works.
The key to making this strategy work is: don't be cheap! Your product doesn't cost that much to produce, yet the lifetime value of a client is worth thousands of dollars. Send it to magazines for reviews, give copies to key people, send it as a "thank you" , donate it to charity auctions, and give it to different businesses to have in their waiting rooms.
It's tangible, valuable marketing that costs little and pays off big time.
Strategy #3: Bundle your product with other services. Once you have an information product, you can use it as a bonus to another service, or you can make owning it a prerequisite for your high-priced workshop (see #4 below.) Either way, you're leveraging your product to help sell more expensive services.
Strategy #4: Create a signature workshop or training program around your information product. Just because someone buys your product doesn't mean that's all they want. In fact, statistically, you'll have an easier time selling your more expensive workshops or programs to existing clients than to strangers.
Strategy #5: Get others to include your product in THEIR training, product, or service.
Did you notice that none of these strategies included selling your information product? Of course, selling your product is an excellent way of bringing in money, but giving it away is a better way to bring in more money over a longer term. By giving it away you build a mailing list and eventually sell to people who would have bounced off your website.
There is a video on capture pages and mailing lists at this link. Capture Pages
