Polish Business Partner Search

To succeed in Poland you need someone representing you "on the ground".

This is particularly important in Eastern Europe because a large percentage of the decision makers and companies that could buy your products do not use the internet. So to be effective, you must reach them using traditional means. Yes, you will be using the power of the internet, but only as a tool and not as the solution. Personal telephone contact is necessary and we will help you with that by providing trained Polish telephone market researchers to do your work.

Particular emphasis is placed on reaching decision makers who do not use the internet. There are more businesses and business executives/owners in Poland that do not use the internet than there are those that do. In Poland, you reach them by telephone, by advertising in certain popular newspapers regularly read by business people, and by advertising in trade magazines.

You get an integrated approach to the Polish market which approach recognizes that success requires more than the use of the internet to find customers. And it is culturally adapted to the Polish society and Polish business customs.

As the first step in reaching people who do not use the internet, a professional market researcher will search a collection of databases for companies that are potential prospects to buy your products/services.

The list of prospective companies will then be called to verify contact data and to ask if the company in fact is interested in your products/services.

And then you get follow up service. Once a company expresses interest, a Polish language letter will be send to them referencing your information on the internet. You will also be provided the contact information to the company for your own use and follow up.

One of the best ways to find customers is to advertise in Polish newspapers that are regularly used by Polish businesses to find new products. In fact, newspaper advertising is one of the most effective ways to introduce a product into the Polish market. Certain newspapers are very popular with businesses and are regularly read. So you should be there.

You get the option to place advertisements in appropriate newspapers. You will get a list of recommended newspapers and newspaper supplements, their advertising information and our recommendation about how to use the publication to your best benefit. Once you make the choice, we will supervise the layout of your advertisement and act as your agent in placing the advertisement.

Trade magazines and catalogs are also effective. Advertisements have a longer life span in them than in newspapers. And this is particularly true in Poland where it is very common that these publications are kept for long periods of time.

You get the option to place advertisements in appropriate trade publications. You will get a list of recommended trade publications, their advertising information and our recommendation about how to use the publication to your best benefit. Once you make the choice, we will supervise the layout of your advertisement and act as your agent in placing the advertisement.

Finally the power of the internet is used to broaden your reach. It allows you to penetrate the market on a different level and to a different group of people. Many times you can reach the top by emailing to someone on a lower decision making level and having that person refer your information up the management chain.

We have a vast and powerful database of companies that we routinely email business information and update material. To mention a few, it includes importers, exporters, distributors, trade chambers, and chambers of commerce. Your offer will be included in these mailings for three months.

When you use this service you approach the Polish market from the most effective angles. And you do it with a market entry process that complies with the Polish law, Polish business customs and that has been culturally audited to protect you from embarrassing mistakes.

In the process you get professional market research and telephone contact, newspaper and trade publication advertising plus targeted business emailing. And when you are finished, you have a solid list of qualified prospects.

In entering the Polish market you are making an investment in future returns. So your every cost, be it time or money, should be looked at as an investment. And you should only choose to expend time or money that returns value.

A Partner Search is an investment that returns good value. Your investment is 1500 Euro plus third party costs such as phone, postage, newspaper and trade magazine charges.

For assistance with this service, or if you need something else, please contact kasia@polandbusiness.com.pl.